“Jay aпd Diddy are пot who yoυ thiпk they are
The Queen Bee has become the subject of a strange and disjointed TikTok conspiracy theory linking her and her husband Jay-Z to P. Diddy.
To make matters worse, people on TikTok are convinced that she somehow had a role in the deaths of late pop stars Aaliyah, Left Eye, and Michael Jackson.
The outlandish theory took hold of TikTok this past week, but memes featuring famous pop stars with the caption, “You can see the fear in her eyes,” and “She just wanted to survive” are already making the rounds on Twitter. Here’s why people are making edits of Beyoncé with the song “She Knows” by J. Cole.
Where Did The Beyoncé-Jay Z-Diddy Conspiracy Theory Come From?
The origins of the conspiracy theories linking Beyoncé and her husband Jay Z to incarcerated criminal P. Diddy are unconfirmed. However, Redditors /u/RepresentativeOk2433 and /u/joe_bibidi responded to a post on /r/OutOfTheLoop with a theory about why the three music artists were being linked by more conspiratorial minds.
![[-] RepresentativeOk2433 31 points 23 hours ago Answer: Beyonce and her husband Jay-Z are being accused by some people of being linked to the current case with Diddy. Basically, anything shady that has happened over the years that would have benefited them (such as the death of another artist) is being linked to them in the conspiracy circles. They also moved out of the country which some believe is meant to help prevent extradition. While at the current moment there isn't much evidence to link them to anything, many of the things Diddy is being charged with now were considered open secrets in certain conspiracy circles for many years. Tldr the conspiracy theorists were right about Diddy and now that they are vindicated, they've turned their sights on other famous artists that may be involved in illegal or shady activities that benefited their careers. permalink source embed save save-RES report reply hide child comments [-] joe_bibidi 19 points 21 hours ago I'd add also for older context: "Jay-Z is in the illuminati" is a really old conspiracy theory, at least by internet meme standards. The Jay-Z "On to the next one" music video from 2009 was widely accused of being full of "illuminati symbolism" from conspiracy theorists. Here's a now ten year old article from Vulture "decoding" the Jay-Z/Illuminati "rumors." The idea that there's a sort of "Black Illuminati" is itself a standalone conspiracy theory as well, it's not super well documented or written about—not that it's true of course, but even in the sense that like, people who debunk conspiracy theories haven't spent a lot of time investigating and dismantling the notion. Kat Williams recently stoked some of these fires, as has Kanye West. The earliest "mainstream" depiction of "Black Illuminati" that I'm aware of is from Freaknik: The Musical a satirical cartoon from 2010 which depicts a "Black Illuminati" called the "Boule" (named for an influential black college fraternity) consisting of Oprah, Bill Cosby, OJ Simpson, and others. permalink source embed save save-RES parent report reply hide child comments](https://i.kym-cdn.com/photos/images/newsfeed/002/916/108/de8.png "Beyoncé 'She Knows' Theories")
Conspiracy theories linking Beyoncé Knowles Carter and her husband Jay-Z to the song “She Knows” by J Cole began to make the rounds on TikTok after September 23rd, 2024, with many TikTokers citing the lyrics, “rest in peace to Aaliyah, rest in peace to Left Eye, Michael Jackson I see ya,” to imply that Beyoncé has her husband or Diddy assassinate artists she thinks are gaining more popularity than her.
TikToker @nivinsmctwisp was one of the first to post a video of Beyoncé set to the track “She Knows” by J. Cole, gathering over a million views in a week. A day later, TikToker @thefernandomj posted another video linking Beyoncé to the deaths of Aaliyah, Left Eye, and Michael Jackson, gathering over 8 million views.
Variations of following copypasta are often seen in the comments sections of such videos, linking Beyoncé to Diddy through J. Cole’s lyrics.
“SHE KNOWS”
Shen= Sean(Diddy)
Knows= Beyonce last name(Knowles)
J. COLE highlights “Just as soon as I die” because he knew P. Diddy will hunt him for saying his dark secrets!
Why Are People Saying That Other Pop Stars Are Scared Of Beyoncé?
More TikToks about Beyoncé set to the song “She Knows” by J. Cole gathered millions of views towards the end of September 2024, with TikToker @rdvllc’s edit gathering over 18 million plays and 2.8 million likes.
Several TikTokers also posted videos of award winners acknowledging and thanking Beyoncé in their speeches, implying that they do so because they fear her influence and fear what she might do to someone she feels threatened by.
Clips of Adele crying and thanking Beyoncé are often cited in such conspiracy theory videos, as are clips of Kanye interrupting Taylor Swift. One such video posted by @rezkue gathered over 7 million likes.
What’s Up With Memes About The ‘Fear In Her Eyes’ And How ‘She Just Wanted To Survive’?
As the bizarre conspiracy theories about Beyoncé spread, so did memes mocking the whole situation. X (formerly Twitter) users began to share videos of other pop stars being fearful of Beyoncé, a trend that began with a video of the singer looking over at Dua Lipa.
X user @quentinRIP posted the video, writing, “Dua knew she had to stay still to not anger her… you can see the fear in her eyes,” and gathering nearly 200,000 likes in a day.
Also on September 30th, 2024, X user @crulsmmr posted a meme showing an old tweet by singer Sia, joking about how it spells out “Beyoncé kidnapped me,” gathering over 130,000 likes in a day.
Some TikTokers also began posting joke edits blaming Beyoncé for random fictional crimes, including TikToker @superkvnt, who posted a video jokingly blaming Beyoncé for a theater malfunction on Nickelodeon’s Victorious.
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